Restructuring costs mijoen euro to Philips 250
Spent: 5 November 2003 20.09 AMSTERDAMS - the
restructuring of the divisie consumentenelektronica costs millions to
euro to end 2005. that to Philips 250 the elektronicaconcern Wednesday
has communicated. Philips will reorganise the company component
to be able save euro as from 2005 annual 400 millions. When
Philips in July announced that the divisie the trousers oar had quote,
it had been not yet confessed how much the restructuring will cost.
' in 2004, are the costs 150 millions euro, the year afterwards
100 millions ', said divisiedirecteur Gottfried Dutiné Wednesday.
He do not want say how much to clear stands there on the
excursion. The company component, where by the end of September
19,893 people worked, brings numerous consumer products on the market,
such as televisions, dvd-spelers and display devices. The
violent competition on the market for consumentenelektronica obliges
Philips to the reorganisation. The concern must take it for
example against a growing number of opponenten to that always faster
copies of products on the market brings. In the development of
it Philips much time has however put and money. Moreover the
telecom -, computer - flow, amusement - and television - and audio
market, which was in former days of each other separated, more and
more in each other concerning. This way there are for example
televisions on which are possible users also at and games to do.
For this reason it throws Philips concerning another stem.
The concern continues itself aim on technological innovation,
but wants no longer on all areas producer be. That is for
Philips cheaper. The divisie consumentenelektronica lets do now
already 70 per cent of its production by other companies. '
that must in 2005, have grown to 80 per cent ', put Dutiné. An
example of subcontracting to especially China is the production of
ordinary colour televisions. Them still grif concern the
counter, but have been caught up with technically by the flat LCD -
and plasma televisions. Flat televisions, but also dvd-spelers
and other sophisticated equipment is examples of products of which
Philips production keeps wèl in own hand. To these equipment,
that becomes technically always better, much can be deserved. '
for this reason we want market LEADER become in the market for flat
televisions ', put Dutiné. Philips wants reach the savings at
consumentenelektronica among others by transferring more work to Asia.
Moreover the organisation is radiographed in the search to more
efficiency in for example transport and packing. According to
Dutiné profit forks operational of 2 up to 2.5 percent are possible
as from 2005. moreover sale of licenties also still a fork of 2 per
cent produces. The turnover aim for 2005 has been put on 10
billion euro. Not much more than what now comes. ' we sit
now a beetje ', recognised Dutiné, which did not find the objective
thin let off at the announced reorganisation. In the United
States the divisie performs already times below standard and is in
spite of cleansings not yet profitable. That must change, but or
that in the fourth trimester happens, very the question is. The
result comes lie then ' dense at break-even ', was everything what
wanted Dutiné about that. (c) DUTCH PRESS AGENCY
Source "restructuring costs mijoen euro" to Philips 250: nu.nl
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