Albert Heijn take along also house marks in price battle
Spent: 17 September 2004 09.29 ZAANDAM - Albert
Heijn breidt the price battle under the Dutch hypermarkets from to the
house marks. The hypermarket chain kondigde Friday to permanent
the prices to reduce of wide thousand house mark products. The
prices go on average between 5 and the 25 percents omlaag. The
products which become cheaper to belong according to Albert Heijn to '
the most relevant messages '. It concerns thereby among other
things orange juice, cola, applesauce, chips, wasmiddelen, trainer
nappy and toothpaste. The hypermarket chain says the new seize
round also to improve the quality of the products and the assortment
to extend. Further all house mark products get a new labelling
and packing. We have performed the previous months study into
our products. The opinion is that the house marks improve
minimum even good, if not, must be then dezelde products of A-merken.
That has also conducted cases in a number of to improvements,
slightly a spokesman. Also Albert Heijn with a ' luxuriously '
house mark, AH come excellently. Under this mark fall according
to the hypermarket chain products of unique quality and particular
recipe hour, such as crunchy hazelnootpasta, olive oil with
truffelsmaak and peanut cheese with cashewnoten. (c) DUTCH PRESS
AGENCY
Source "Albert Heijn takes along also house marks in price
battle": nu.nl
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marks in price battle"
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