Question to quality bicycle well for Accell
Spent: 24 February 2005 11.14 last modified:
24 February 2005 11.16 lord PEATS - the interest of consumers
for a healthy life style and active recreation ensured previous year
at bicycle manufacturer Accell a larger sale of quality bicycles.
Also the company sold more accessories, components and
fitnessapparatuur. Because of this lane the nettowinst with 42
per cent up to 13 millions euro. The turnover climbed with 18
per cent up to 341.1 million euro. Accell conduct marks such as
Koga-Miyata, Batavus and sparta. Sale goes especially by means
of the specialised speciaalzaken. Approximately half of the
turnover ends up the Netherlands. Then Germany and Belgium come.
' our mark strategy is successful ', thus governing board
President R. Takens. Consumers still keep the hand on the knip,
but have money left for a quality product. Accell an autonomous
turnover increase of 7 per cent realised and that is for us the best
proof that our business model works. With high quality and
innovations in the field of we want security, comfort and design our
respective. Toch the company sees changes in the bicycle market.
Consumers make an always sharper choice between quality or
price. There is according to Accell a recent development
perceptible, where the market shares of lower and higher geprijsde
cycle increase. That goes at the cost of the middle class.
By this development the average expenditure by bicycle right
remains. Batavus existed previous year hundred years.
Accell have considerably unpacked with this fact, as a result of
which the turnover lane. The selection of the sparta ion to
bicycle of the year ensured considerable omzetplus. Accell stop
with sale of the Kronan. In 2003, the company bought the
activities of the Swedish mark. Since 1999 Kronan have brought a
bicycle model of sixty years old on the Dutch market. The
bicycle end was devised years thirty as an army bicycle for Swedish
soldiers. ' it was just as hype, but it is no longer
interesting ', thus Takens. It has appeared not viable.
For this reason we stop now in Germany saw the company that the
market stabilised ourselves. The result in that country
improved. Also in France success was achieved by effective
marketing and innovation with the mark Lapierre. In the
remaining countries sale showed a stable picture, communicates Accell.
The company is rather enthusiastic concerning the future.
The profit and converts will increase. (c) DUTCH PRESS
AGENCY
Source "question to quality bicycle well for Accell": nu.nl
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