fusion newspaper keeps old names
ROTTERDAM (DUTCH PRESS AGENCY) - the title of the fusion
newspaper editors PCM and Wegener want which form, becomes a
combination of existing names of the participating bladen. That
the uitgeefconcerns have let know Monday. A reader in the region
Utrecht as from by the end of august for example it ’AD utrechts
Nieuwsblad’ by the bus get. Outside concerned
regio’s the newspaper continues be called AD.
Beside the general daily and utrechts nieuwsblad/amersfoortse in
the plans the Rotterdam daily, Haagsche have been currently involved
current/Goudsche current, the Dordtenaar and the rijn and Gouwe.
Ad-hoofdredacteur Jan Bonjer become head editor of the new
combination newspaper, which will appear on tabloidformaat.
The control of both publishers has research offices in the
previous period to let through to list what kind of name readers most
to appreciate. An entirely new name ran up against capacitance,
because readers appear much attach value to their trusted title.
Reverse "at the same time the concept, the formula, the format
and the name entirely, leads to a strong increasing risk concerning
reader loss", conclude the research workers.
The editors, however, some completely new names have left tests,
but that did not produce the desired result. The reader gives
our restricted play area for the creëren of a new newspaper name.
He associates the more modern and more renew names on tabloid
with free newspapers such as underground railway and Sp!ts, stands in
the research.
The redactie of the Rotterdam daily, which has resisted himself
most always against the name AD in the title, has been deeply
disappointed concerning the decision. According to President L.
du Moulin of the redactieraad means complete fusion a rescue plan for
AD. We have been taken in the maling. The central redactie
comes in the pand of AD, the head editor comes there from and now
keeps them also once more their title. We will meet as a
redactie still to examine or we against this will demonstrate.
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Source "fusion newspaper keeps old names": telegraph
Head index page of "fusion newspaper keeps old names"
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