' more flowers by means of hypermarkets '
AALSMEER (DUTCH PRESS AGENCY - hypermarkets in the
Netherlands interfere themselves always more expressly with the trade
in flowers and plants. That sees flower sale by auction
Aalsmeer. The flower sale by auction expects that the market
share of the hypermarkets can the coming years grow, per cent now 22,
to approximately 30 per cent.
That said to director P. Smits of the flower sale by auction
Aalsmeer Tuesday at the presentation of annual returns. The sale
by auction does not expect by this development however that florists
disappear there, like the case is at the butchers, bakers and
vegetable farmers.
High prijs-kwaliteitverhouding "choose" consumers, say Smits at
the florist for. At a florist the consumer gets personal
service. At the hypermarkets it concerns nevertheless especially
pulse purchases.
The director of the flower sale by auction even thinks that
total sale increases, if hypermarkets add themselves more on flowers
and plants. "purchase of flowers is then easier", says Smits.
He thinks that the suppliers must become more professional.
shop companies Couples high own to for example the
traceerbaarheid and quality. In Groot-Brittannië have
flowers which turn off hypermarkets, a durability guarantee of at
least five days.
Previous year the share of shop companies saw flower sale by
auction Aalsmeer increasing. Sale by means of the marketing
office (where the shop companies their matter participates) climbed
previous year with wide 4 percents up to 446 millions euro. The
turnover by means of the sale by auction bell increased with
approximately 2 per cent up to almost 1.2 billion euro. The
total turnover of the coöperatie climbed with 2.1 percent up to
1.63 billion euro.
Smits speak of a cumbersome year. That the venture saw the
turnover increasing nevertheless still, came especially by the
favourable ontwikelingen in the last two months of previous year.
Under the line a profit concerning of approximately 3 millions
euro remained against 2 millions in 2003. the laborious economic
circumstances and the currency differences of exchange between the
euro and the dollar proved to be the largest obstakels.
The flower sale by auction tries a this way high possible
realise price for the eigenaren, the kwekers. Correctly that
group had the previous year with difficulty. On the one hand
there was very on the other hand lane the price of energy on the
prices and. "many kwekers have had a difficult year and
probable money have had contribute."
The flower sale by auction is over the year current rather
positive. In the first three months of 2005 the turnover with
approximately 4.6 percent up to 598 millions euro climbed. For
the rest of the year is the expectation that the turnover something
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Source "' more flowers by means of hypermarkets '": telegraph
Head index page of "' more flowers by means of
hypermarkets '"
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